"Viva Hate" [original edition]
collectors appendix

 

UK LP [HMV CSD3787]
View front artwork from the menu at the left of this page. Morrissey's name on original HMV vinyl editions is closer to yellow than beige. The album title is brownish-orange. Some copies have a beige diamond-shape sticker on the front advertising the inclusion of "Suedehead" and "Everyday Is Like Sunday" and giving the album's catalogue number. The back of the sleeve features the track listing in deep red at the bottom and a barcode at the top between catalogue numbers and above a His Master's Voice logo (view left). The inner sleeve is glossy and one side of it repeats the front artwork image of Morrissey, with credits printed in reddish-brown over the left portion. The other side is beige and has a small indentation at the top for better access to the record inside. This side features mainly lyrics in blue, with a catalogue number in the top right corner and a few credits in the bottom right corner. The labels are black and most of the text on them is grey. A His Master's Voice logo appears at the very top above "His Master's Voice" in big pinkish-red letters. The track listing is printed in the bottom half, with the catalogue number and various credits. More credits are printed inside a line circling the edge of the labels.
CSD 3787 A-1U-1-8 / CSD 3787 B-2U-1-

UK LP [1995 reissue on Parlophone PCS7376]
The front of the 1995 reissue on Parlophone shows the same artwork as the original LP. A Parlophone logo was added to the front of its compact disc counterpart but this was not done for the vinyl format. The colour of the track listing on the back was changed from red to burnt orange. The barcode was made bigger and incorporates the catalogue numbers. The beige His Master's Voice logo beneath it was changed for a white Parlophone logo. The inner sleeve remained the same except for the catalogue number in the top right corner on the lyrics side which had to be changed for the new one. The labels were completely redesigned and look like post-1993 Morrissey releases on EMI: black with yellow Parlophone logo at the top and pale grey text beneath that, including the track listing in the bottom half.

UK LP [2001 reissue on Simply Vinyl/Sire Reprise SVLP233]
Although this item shows Sire and Reprise logos (Morrissey's American labels) on its back, the seal states "Made in the UK". It is unclear why the American LP sleeve was used as a template here while the UK LP sleeve (with His Master's Voice logo) was used as a template for the "Made in the EU" variation (described below). The front artwork is the same as that of the original HMV LP and the European Simply Vinyl edition. The back features a less elaborate barcode than the latter item. Beneath it are found beige Sire and Reprise logos as well as the catalogue number. Just like the European Simply Vinyl LP, this one is distributed inside a thick transparent plastic envelope with back flap held in place by a round seal. This seal is sometimes golden, sometimes silver, and states "Simply Vinyl Seal Of Quality Made in the UK". However, unlike the latter European variation, this one does not have the silver sticker on the front praising the content, nor the Simply Vinyl hologram sticker on the back of the sleeve, and the envelope is not branded with the Simply Vinyl logo and name. Information about the inner sleeve, insert and labels is needed.

UK CD [HMV CDCSD3787]
There are two slightly different variations of the original UK "Viva Hate" cd out there (not counting the edition on Fame, see EEC cd below for information on that). They both appear to be identically packaged and only differ on the disc. Morrissey's name on the cd artwork is beige instead of yellow, but the album title is still brick red. The back is laid out in a similar fashion to the back of the LP format, but the track listing appears in beige instead of red. The His Master's Voice logo is still beige but it is positioned above the track listing instead of beneath the barcode at the top. The UK and European catalogue numbers are printed in beige above the barcode. Two lines of EMI credits are printed in very small beige font below the track listing. The spines are white with black text: "Morrissey", "Viva Hate" and the two catalogue numbers. The booklet opens on a repeat of the front artwork, but with credits printed in brick red over it (just like one side of the LP's inner sleeve). This is followed by three black and white pages of lyrics, then by another image of Morrissey's head from the same photo session, in pale grey. After three more black and white pages of lyrics, another image of Morrissey, this one in profile, appears in pale grey. The final page is mostly white with information on compact disc technology at the bottom (this may have been removed in later pressings - to be confirmed). The back of the booklet repeats the back tray 'cloudy' image with only the His Master's Voice logo, the catalogue numbers and a line of credits printed in beige at the bottom. The disc in both cases has a black stripe at the top with "His Master's Voice" in white inside it. The right side of the disc is also white and contains mainly the catalogue numbers and the track listing. There is a His Master's Voice logo at the bottom.

  • version 1
    The words "Made in UK BIEM/MCPS" appear in the bottom right 'corner'.
  • version 2
    This is identical to the above except for the absence of the words "Made in UK BIEM/MCPS" in the bottom right 'corner'.

See the EEC section below for the EEC/UK cd edition on the Fame label.

UK CD [1995 reissue on Parlophone CDCSD3787]
The 1995 reissue on Parlophone was modelled on the original HMV edition. The album title on the front is perhaps slightly more red than on the original edition and a beige Parlophone logo was added in the bottom left corner (view left). The His Master's Voice logo on the back was changed for a Parlophone one and the barcode at the top was made bigger and incorporates the catalogue numbers. The 'CDP' catalogue number on the spine was changed for the longer "0777 7 90180 2 4" and the size of the album title was increased. The booklet is almost the same as the HMV booklet, but it is made of slightly thicker paper, the logo and second catalogue number on the back were changed for the Parlophone ones, and the compact disc technology information was removed from the last page. The disc surface was completely redesigned and looks like post-1993 Morrissey releases on EMI/Parlophone: black with yellow Parlophone logo at the top and white text beneath that, including the track listing in the bottom half.

UK cassette [HMV TCCSD3787]
The cassette artwork shows the square Corbijn image of Morrissey on the front, without any text over it, over an ocean green background, above "Morrissey", "Viva Hate" and a His Master's Voice logo in black (view left). Some copies have a beige diamond-shape sticker on the front advertising the inclusion of "Suedehead" and "Everyday Is Like Sunday" and giving the album's catalogue number. The spine and back are also blue-green with black text. The spine has a His Master's Voice logo at the top and the catalogue number at the bottom. The back has the track listing on the left and the barcode in a white box on the right, above label credits. The insert has three additional panels inside. The first is white with black text and features mainly the track listing with a few credits at the bottom. A profile image of Morrissey's head is the background for the other two panels (view 'cassette insert photo' left). The full album credits are printed over the left half of this image. On the reverse of the unfolded insert are found the lyrics as well as information about the XDR and Dolby technologies (variations may exist, please report if so). The cassette is made of clear plastic with white text printed onto it. A His Master's Voice logo appears in the top right corner on each side and most of the release information in the top left.

UK songbook[Warner Bros Music Ltd. and IMP, 21213]
View here. The "Viva Hate" songbook includes tabs for piano, vocals and chord, for all the songs on the album. It also includes a poster.

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UK promo boxset [EMI]
EMI invested in the launch of Morrissey's solo career like never after. One of the most exciting Morrissey promo items for many collectors is this boxset put together by EMI and distributed shortly before the release of his debut album "Viva Hate". The box is 29cm by 22cm, and 2,5cm thick (11.5" x 8.5" x 1"). View front artwork in the left menu (under 'promo box'). The back just shows the clouds from the album's usual back artwork, with a red His Master's Voice logo at the very bottom. The box opens like a book. The front panel is folder-like and includes two black and white press photos and a press release. A 4-track promo cd and a "Suedehead" cassette single are encased in the back panel. Because each of these items is tightly nested into its compartment, there is a ribbon fixed to the bottom of the compartment but sticking out of its side; it can be pulled to help dislodge the cd or cassette. The background of this back panel is the same cloud pattern as on the back. A white box in the bottom right corner has a number handwritten into it because EMI had collectors in mind when they designed the boxset and made it limited and numbered.

The 4-track promo cd was also distributed on its own, it is therefore described below (see next). The "Suedehead" cassette single is described in the "Suedehead" collectors appendix. The two 8" x 10" press photos were taken by Eamonn McCabe and have Morrissey's name, "Viva Hate" and a His Master's Voice logo at the bottom (view 1, view 2). The press release is approximately A4 format, on white paper (usually not so white anymore after a few decades of existence). It is dated "1/3/88" at the bottom and is headed by "Morrissey" in the "Suedehead" single font and a His Master's Voice logo. The contents include release date, information on the performance of "Suedehead" in the charts, track listing, release information, and information on the Anton Corbijn artwork. Contact information for Murray Chalmers and Heather Redwood from the Parlophone Press Office is found at the bottom.

UK "His Masters Voice" CD promo [HMV VHPRO1]
One of the various items produced to promote "Viva Hate" in the UK is this 4-track sampler cd featuring the songs "Suedehead", "Break Up The Family", "Alsatian Cousin" and "Everyday Is Like Sunday". It was included in the promo boxset described above but also sent to various media on its own. It comes in a thin jewel case and features on the front a photo of Morrissey's profile by Anton Corbijn, from the same photo shoot which provided the "Viva Hate" album artwork (view left). The spine and back show the cloudy background from the album's back artwork. The spine has the catalogue number, Morrissey's name and "His Masters Voice" printed in white. The back states "Special Limited Edition Not For Sale" and shows a His Master's Voice logo, both in red. The inner side of the insert repeats the cloudy background. "VHPRO1" and the His Master's Voice logo are found in red at the top. The track listing including song lengths, as well as two lines of EMI credits are printed in red at the bottom. The disc is silver with black text: Morrissey's name and "His Masters Voice" at the top, various label credits and copyright info left and right, and track listing with songwriting credits at the bottom.

UK LP with press kit
Copies of the UK LP were made into promotional items by being paired with a press kit consisting of a press sheet and a promo photo. The LP sleeve often has a "Manufacturer's Property..." sticker on it. The press sheet is in A4 format and identical to the one found in the promo boxset described above. The promo photo is 8" by 10" and black and white. It is a slight variation on this promo photo but instead of looking at the camera, Morrissey is looking down (scan or photo of proper item is needed).

UK LP promo [HMV CSD3787]
UK cassette promo [HMV TCCSD3787]
Stock copies of the UK LP and cassette with a white promo sticker on the back of the sleeve or cassette insert have made it to the collectors market. The sticker states "Manufacturers Property Not For Sale" in red. It is not known whether or not these items are official record company promos.

UK advance cassette [HMV]
Some specific media and industry personalities were sent an advance cassette of the album. The cassette is made of black plastic and only bears white "Morrissey" sticker labels. It was distributed inside a regular cassette case with white paper insert. The front of this insert has Morrissey's name at the top, then "Viva Hate", the track listing, and a His Master's Voice logo at the bottom. Information on the back, spine, inner panels (if any), is needed. The cassette usually comes with a one-page press release, the same one also found inside the promo boxset described above.

UK press release
The boxset described above was sometimes mailed out to media with a EMI Records press release, different to the one found inside the box. This one-page press release has a EMI Records header and a small EMI logo at the very bottom. It is addressed to "Dear head of music" and signed by the general manager of EMI (someone's whose initials are P.K.).

UK promo anorak
A "Viva Hate" anorak has made it into the hands of collectors. It is not known whether this item was a record launch giveaway, a contest prize, or simply a gift for influential media people. It has been described as a "Ralph Lauren style beige coloured cotton hooded jacket plus burgundy embroidered neck logo". Additional information needed.

UK promo poster 45cm x 60cm (18" x 24")
View here. The poster has also been reported as being sized 20" x 30", but this could simply be someone's rough estimates. Another poster is seen for sale now and then where collectors shop. This one has more of less the same layout as the colour advert described below, with white borders, and is for the time being assumed to be unofficial.

UK promo counter stand 76cm x 76cm (30" x 30")
View here. The image part is actually a second board fixed over the main one with cloud image, creating a 3D effect.

UK promo postcard
View here.

UK promo black and white advert 40cm x 30cm (16" x 12")
View here.

UK promo colour advert 30cm x 22cm (12" x 8.5")
View here.

UK LP promo [2001 reissue on Simply Vinyl/HMV SVLP233]
The Simply Vinyl reissue from 2001 was promoted via generic copies of the album. Like all other Simply Vinyl promos, it comes inside a generic Simply Vinyl promo sleeve displaying a grey and white swirl on the front and back. The front also has the words "Simply Vinyl Promo LP" in white at the top and "Simply Vinyl" at the bottom. The back only has the mirror image of the latter words at the bottom, giving the impression that the sleeve is transparent (the back grey swirl is also a mirror image of the one on the front). Because all Simply Vinyl promos come in the exact same sleeve, a transparent sticker was added on the front stating in black the name of the artist, the album title and the catalogue number. Information on the inner sleeve is needed. The labels are custom Simply Vinyl ones.

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UK LP test pressing of original EMI release
Three different variations of this item have been spotted. Each one bears all white labels and comes in a white die-cut paper record bag which has been date-stamped in a corner. The first variation was stamped with the date "18 JAN 1988", the second "20 JAN 1988" and the third "28 JAN 1988". The matrix number "CSD 3787 A/B 2U" and sometimes Morrissey's name were also added in handwriting in pen next to the date. The existence of a test pressing bearing white labels on which "Morrissey", "Viva Hate" and the catalogue number were printed has also been reported. This is for the time being assumed to be a test pressing of the UK LP, but confirmation is needed. Confirmation would be possible only by looking at the etched or stamped matrix information.
CSD 3787 A-1U-1-1-1 / CSD 3787 B-2U-1-1-1

UK acetate
A set of two one-sided acetates, one for each side of the LP, has made it into the hands of some lucky collector(s). Each one bears a white Abbey Road label with black and yellow Abbey Road logo at the top and Abbey Road contact information around the bottom edge. The remaining space was filled in handwriting with "33 1/3 RPM", the total length of that side, "Viva Hate", "Side One" or "Side Two" and "Morrissey". The acetates come each in a generic white Abbey Road sleeve with Abbey Road logo. A transparent sticker was added on each of them with that acetate's track listing printed in black on it.

UK in-house cassette [Sire]
This cassette, which seems to have served in-house purposes, appears to be British despite the fact that it bears Sire labels. The front of the insert shows a typewritten track listing (including bonus tracks "I Know Very Well ETC." [sic] and "Hairdresser On Fire" at the end of side 2, beneath "The Wool Hall" (the album's recording studio) and its address and telephone number. "Morrissey - Album Dec'87. Final Mixes" is printed on the spine and there is nothing on the back of the insert. The black plastic cassette bears white (now beige) and blue Sire labels with addresses for their New York, Burbank and London offices at the bottom. "Morrissey - Final Mixes" was added in handwriting at the top on each side.

 

Argentina cassette [EMI 20049]
"Viva Hate" was released on cassette in Argentina, but apparently not on LP. The front shows the LP artwork over a blue background (view left). "Viva Hate" is repeated in black beneath the image, and the catalogue number and a EMI logo are found in yellow at the very bottom. The spine and back are the same blue with yellow text. The spine has a EMI logo at the top and the catalogue number at the bottom. The back shows the track listing in Spanish. The reverse of the insert is filled with black text over white. The reverse of the main section holds the track listing (in Spanish and English) as well as credits, while the rest is more credits and technical data. The cassette is made of white plastic with brown text printed directly onto it. The track listing is at the top and the EMI logo and catalogue number on the left.

 

Australia LP [EMI Australasia EMC 790180; "Education In Reverse"]
Two editions of the "Viva Hate" LP were released in Australia: the not-so-rare but still highly collectible first pressing with the album's working title "Education In Reverse", and the later repressing with proper title (described next). This "Education In Reverse" edition features the same front artwork than in the rest of the world, with only the title changed for the album's working title (view left). The back shows the usual cloudy background but the track listing and credits at the bottom are printed in orange. These credits were adapted from the original ones to mention EMI Music Group Australasia. The barcode is in the top right corner, with a XDR logo beneath it. The inner sleeve looks like the UK LP inner sleeve, but it is matte instead of glossy, the lyrics are printed in black, the catalogue number in the top right corner is the Australian one and there are two additional lines of publishing credits in the bottom right corner. The record is actually slipped inside an anti-static inner sleeve which is in turn slipped inside this picture inner sleeve. The labels are beige with red EMI logo at the bottom and red EMI Music Group Australasia credits at a certain distance around the top edge. The rest of the text is all black: "Education In Reverse" and "Morrissey" at the top, catalogue numbers and copyright info left and right, track listing and recording credits at the bottom.

Copies of the "Viva Hate" record (described next) inside a "Education In Reverse" sleeve have been reported. It is not known whether these are the result of a mix-up, or if they are transition copies resulting from the fact that more sleeves had originally been printed than records pressed.

Australia LP [EMI Australasia EMC 790180; "Viva Hate"]
The Australian "Viva Hate" LP is less collected than its 'misprinted' counterpart, but it appears in fact to be the rarer of the two editions. The front artwork looks at first glance to be the same as everywhere else, but the text layout is actually positioned slightly differently, particularly the album title which is smaller and lower (view left). The back is identical to that of the "Education In Reverse" edition, with orange track listing and barcode in the top right corner, but there is no XDR logo beneath it. The inner sleeve is identical to the one in "Education In Reverse". It looks like the UK LP inner sleeve, but it is matte instead of glossy, the lyrics are printed in black, the catalogue number in the top right corner is the Australian one and there are two additional lines of publishing credits in the bottom right corner. The record is actually slipped inside an anti-static inner sleeve which is in turn slipped inside this picture inner sleeve. The labels were completely redesigned and are completely different to the "Education In Reverse" labels. They are red with an old-style His Master's Voice logo at the top, white EMI logo at the bottom and white credits around the bottom edge. The track listing and recording credits are printed in black in the bottom half and the usual catalogue numbers and copyright info are left and right of the centre.

Australia CD [EMI Australasia CDP 7 90180 2]
The front of the Australian cd shows the usual compact disc variation of the artwork. The back is just like the back of the Fame edition (see EEC/UK cd below) but the line "Manufactured and distributed by the EMI Music Group Australasia" was added at the very bottom, in beige like the rest of the text. The booklet is identical to the booklets inside the Fame and HMV editions. The disc is like the UK disc, but the white sections were left silver and the line "Manufactured and distributed by the EMI Music Group Australasia" was added above the catalogue numbers on the right side.

Australia cassette [EMI Australasia TC-EMC790180; "Education In Reverse"]
The "Education In Reverse" cassette insert is very similar to its British counterpart. The most significant differences are found on the front and spine. The front layout is the same as in the UK but the His Master's Voice logo was replaced with the catalogue number and the XDR and EMI logos, and (obviously) the title is "Education In Reverse" (view left). The same is reflected on the spine: the title is different, the His Master's Voice logo was replaced with a XDR logo and the catalogue number was adapted. The back is modelled on the UK cassette insert, but the two lines mentioning England as well as the '79 0180 4' box were removed. The three panels inside are identical except for "Viva Hate" which was changed for "Education In Reverse". The reverse of the insert is identical except for the additional Warner Bros Music Australia publishing credit at the end of the lyrics and the corrected credit to EMI Music Group Australasia beneath the XDR and Dolby technology paragraphs. The cassette is made of clear plastic with minimal blue text printed onto it. A sideways EMI logo appears on the left, release identification at the top and XDR logo in the bottom right.

Australia cassette [EMI Australasia TC-EMC790180; "Viva Hate"]
The insert of the Australian "Viva Hate" cassette is perfectly identical to the insert of the "Education In Reverse" edition except for every occurrence of "Education In Reverse" being replaced with "Viva Hate". Two variations of the cassette itself have been found:

  • identical to the "Education In Reverse" cassette but with corrected title: made of clear plastic with blue sideways EMI logo on the left, "Viva Hate" and Morrissey's name at the top and XDR logo in the bottom right
  • made of clear plastic like the above, but all the text on it is white instead of blue; all text is the same, in same layout, but the sideways EMI logo on the left was changed for a sideways combined EMI and His Master's Voice logo

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Australia LP promo [EMI Australasia EMC 790180; "Education In Reverse"]
The release of Morrissey's debut solo album was promoted in Australia with stock copies of the "Education In Reverse" LP with a promo sticker affixed to the back of the sleeve. This sticker is oval-shaped and white, with the text "Sample Record Not For Sale For Promotional Use Only". This was sometimes paired with a 2-page press release (information on this press release is needed).

Australia cassette promo [EMI Australasia TC-EMC790180; "Education In Reverse"]
Stock copies of the "Education In Reverse" cassette stamped in blue ink on the front of the insert also served promotional purposes. The stamped text reads "Sample Recording Not For Sale / For record review & demonstration purposes only".

Australia promo poster (dimensions unknown)
View here.

 

Brazil LP [EMI Odeon 790180-1]
The front of the Brazil LP shows the usual artwork, with Morrissey's name in yellow. The track listing on the back is somewhere between orange and brown. Brazilian credits were added in black beneath it. There is no barcode at the top, but two logos: one for Parlophone and one for EMI. Catalogue numbers are printed in black in the top right corner. The inner sleeve looks like the UK one, but it is made of thinner paper and the colour of the lyrics is closer to purple than the usual blue. The catalogue number in the top right corner was changed for the Brazilian one. The record is actually slipped inside an anti-static inner sleeve which is in turn slipped inside this picture inner sleeve. The labels are black with pale grey text: Parlophone logo, "Viva Hate and "Morrissey" at the top, catalogue number and a bit of technical info left and right and track listing with recording credits in the bottom half.

Brazil CD [EMI Odeon 790180-2]
Information needed.

Brazil cassette [EMI Odeon 790180-4]
The Brazilian cassette shows the same cassette front artwork as in the UK, but without the His Master's Voice logo. The spine has a Parlophone logo and the catalogue number at the top. The back features the track listing and nothing else (no barcode, no credits). The insert is perfectly identical to the European inserts, including 3 extra panels featuring credits and lyrics. The cassette is made of beige plastic with rich blue paper labels. Side 1 has a Parlophone logo and the catalogue number on the left and release identification at the top. Side 2 has a number of affiliate labels listed at the top. The only way to identify this item as a Brasilian release are the credits found at the bottom on this side 2 label.

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Brazil "Suedehead" promo 12" [EMI Odeon Parlophone 9951 077]
This is the furthest a label in Brazil ever went to promote a release by Morrissey or the Smiths. All other titles before and since have been promoted with stamped copies and/or the inclusion of a song or two on label samplers. But for "Viva Hate", EMI Odeon put together a promo-only 12" of "Suedehead" featuring the song on both sides. The usual "Suedehead" single artwork was used on the front despite the fact that the song never came out as a single in Brazil. However, the shade was not so golden as elsewhere, but closer to orange or mustard yellow. The back is in the same shade but only features text in a font vaguely similar to that of Morrissey's name on the front. The lyrics are found in the top left corner and what appears to be text praising "Viva Hate" and "Suedehead" (press release style, in Portuguese) and a few personnel credits in the bottom half. An EMI logo and EMI Odeon credits are printed at the very bottom. The catalogue number and a promo warning in Portuguese are found in the top right corner. The record is slipped in a clear anti-static inner sleeve and bears black labels with pale grey text: a Parlophone logo, a promo warning and "Morrissey" in the top half and "Suedehead" with credits in the bottom half. The catalogue number is on the left and legal credits are printed around the edge.

Brazil "Everyday Is Like Sunday" promo 12" [EMI Odeon Parlophone 9951 093]
Shortly after the distribution of the latter item, EMI Odeon/Parlophone in Brazil produced a second one-track promo 12" for the "Viva Hate" album. This one featured "Everyday Is Like Sunday" on both sides but, unlike the first promo 12", did not come in a picture sleeve. Some copies were distributed inside a red die-cut card sleeve, others in a pale blue one. In both cases the front featured a white rectangular sticker in the top left corner showing a pale blue version of the Morrrissey image used on the "Everyday Is Like Sunday" single, with Morrissey's name in red, "Everyday Is Like Sunday" in pale blue as well as the RPM information, a promo warning and the catalogue number all in red. The record plays at 33rpm on one side, and 45rpm on the other. It bears black paper labels with pale grey text: a Parlophone logo, a promo warning and "Morrissey" in the top half and "Everyday Is Like Sunday" with credits in the bottom half. The catalogue number is on the left and legal credits are printed around the edge.

Brazil LP promo [EMI Odeon 790180-1]
The release of "Viva Hate" was also supposedly promoted with stamped LPs. Confirmation/information needed.

Brazil promo poster 51cm x 71cm (20" x 28")
View here.

 

Canada LP [Sire/Reprise 92 56991]
The Canadian LP features the usual "Viva Hate" artwork on the front, with Morrissey's name somewhere between yellow and beige. The back also features the usual artwork of ominous clouds. A barcode is found at the top with the line "Also Available on Cassette and Compact Disc" beneath it, and beneath that, the logos for Sire and Reprise in beige. The track listing at the bottom is maroon. A line of WEA Canada/Sire credits is printed in a very small black font beneath that. The text on the spine is white instead of the usual yellow and red which is the norm elsewhere. The inner sleeve looks just like its British counterpart. It is made of glossy paper, but the credits in the bottom right corner are slightly different and there is no catalogue number in the top right corner on the lyrics side. It is instead printed in white alongside a Sire copyright notice in the bottom right corner on the picture side. This picture side is higher than the lyrics side, making it easier to access the record inside. The labels are the usual yellow Sire ones with blue Sire logo at the top and black Reprise logo on the left. The text is displayed on them in the usual Sire layout.

Canada LP [Columbia House Record Club W1 25699]
The front of the record club edition of "Viva Hate" is the same as that of the standard retail edition. The barcode on the back was removed. The words 'Compact Disc' in the line "Also Available On Cassette and Compact Disc" above the Sire and Reprise logos were deleted with a black mark, presumably because the record club did not offer that format to its subscribers at the time of release of "Viva Hate". The credits at the very bottom were changed for Columbia House ones. The catalogue number on the spine was changed to W1 25699, still in white, the order number 559617 was also added in black, and "Printed in Canada" was changed to "Litho in Canada". The inner sleeve is identical to the standard retail one except for the catalogue number in the bottom right corner on the picture side which was changed for the Columbia House one. The labels are identical to the labels of the standard retail edition, except for the corrected catalogue number and the Columbia House credits around the edge.

Canada CD [Sire/Reprise CD-25699]
The front of the Canadian "Viva Hate" cd shows the usual compact disc artwork, with Morrissey's name in beige. The cloudy back artwork has a barcode at the top, the track listing at the bottom in beige, with beige Sire and Reprise logos above it and four lines of compact disc technology information and WEA Canada credits beneath, again in beige. The spines are white with beige catalogue number, "Morrissey", "Viva Hate" and "Sire/Reprise". The booklet is identical to the American one (see description below) except for the catalogue number on the back page. It also appears to be slightly more glossy. The disc is plain silver with black text: "Morrissey" and "Viva Hate" at the top, justified to the right; the track listing left and right of the centre; credits at the bottom, with Sire, Reprise and compact disc logos beneath. The catalogue number is printed at the very bottom, partly over the black line circling the edge of the disc.

Canada cassette [Sire/Reprise 92 56994]
The Canadian cassette's front artwork is identical to the American cassette artwork on which it is expected to have been modelled (grey-green background, no His Master's Voice logo; view left), but this is where the similarities end. The spine and back are black with white text in a completely different layout than in the USA. The spine shows Morrissey's name and the album title in the same font and relative size as on the front, next to Reprise and Sire logos, then the catalogue number beneath a Dolby logo. The back flap features the track listing split left and right of the barcode, with WEA Music Canada credits underneath. The plastic case, when not broken, replaced or accidentally swapped with another, has a clear plastic back part with the WEA logo moulded into it. Just like in the UK and the USA, the insert's first panel features the track listing and a few credits in black and white then the following two panels show the Morrissey profile image with credits printed over it. This track listing includes bonus track "Hairdresser On Fire" and the credits at the bottom lack the publishing information, which is the case in the USA but not the UK. The reverse of the insert features mostly the album lyrics, but they are printed in black over white and, because they include bonus track "Hairdresser On Fire", they extend over the reverse of the spine and back flap, leaving less space for the remaining credits and Sire/Reprise logos. The cassette itself is black with grey text. Sire and Reprise logos are found on the left on each side.

Canada cassette [Columbia House Record Club W4 25699]
This edition differs from the standard retail edition described above by a few details. The front artwork was not changed. The catalogue number on the spine was changed for the Columbia House one, above the order number between parentheses, and "CRC" was added in empty space between Morrissey's name. The credits on the back flap were adapted for Columbia House. The cassette is still made of black plastic with grey text printed directly onto it, but the catalogue number was switched to the Columbia House one and "CRC" and the credits at the bottom are Columbia House ones.

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Canada LP promo [Sire/Reprise 92 56991]
Promotion of this album in Canada was done via stock copies of the LP stamped in gold ink on the sleeve. While the stamp is found on the front of the sleeve in the USA, it is always on the back for Canadian releases. The Canadian promo stamp also has the particularity of being bilingual, the promo warning appears in both English and French, the country's two official languages.

 

Chile cassette [EMI 105524]
The Chilean cassette appears to be a licensed edition, but many liberties were still taken with the artwork. The front shows a cropped version of the usual Corbijn image, with Morrissey's name and "Viva Hate" at the top in similar colours but in different fonts and position than usual (view left). The spine is white with Morrissey's name and "Viva Hate" in blue inside a black-bordered box. A black EMI logo is found at the top with the UK catalogue number, and the Chilean catalogue number is at the bottom, with "Stereo". The track listing is printed in Spanish on the back in black over white, above two lines of Dolby information in fine print. The insert does not have any extra panels. The track listing is repeated on its reverse, this time in both Spanish and English. The rest of the reverse side is filled with credits and various technical data. The cassette is made of white plastic and bears off-white paper labels. All text on these labels is black: track listing in Spanish at the top, side number on the left, EMI logo and catalogue number on the right, credits and legal notes at the bottom.

 

EEC LP [Fame FA-3243]
The edition of "Viva Hate" on Fame features the usual artwork on the front. The track listing on the back is orange and has a Fame/EMI logo above it, nothing beneath. There is a barcode at the top just like on the UK edition, but the catalogue numbers above and beneath it are the Fame ones. The line "Made in the EEC" appears in the corner. Everything else inside (inner sleeve, record) is identical to the UK edition on HMV described above.

EEC/UK CD [Fame CDFA-3243]
This edition is technically a UK edition because nowhere does it say "Made in the EEC" on its disc or packaging. However, because the Fame LP and cassette were marked as "Made in the EEC", the cd will be listed here as EEC/UK. The packaging is perfectly identical to that of the original HMV compact disc except for the back which features an additional catalogue number "UK-CD-FA 3243" beneath the barcode. It should also be mentioned that the track listing there is printed in yellow instead of beige. The disc is like the UK's version 1 (see above), with white section on the right and the line "Made in UK BIEM/MCPS" in the bottom right.

EEC cassette [Fame TCFA-3243]
The front of the Fame cassette is identical to the front of its HMV counterpart. The spine differs by the Fame logo at the top and Fame catalogue number at the bottom. The back was modelled on the back of the UK edition but the "Printed in England" and "Manufactured in England" lines were replaced with "Made in the EEC". The insert has three extra panels inside just like in the UK. They appear at first glance to be identical in content but minor discrepancies appear here and there: the publishing credit at the bottom of the first panel was slightly changed and the XDR paragraph on the reverse was replaced with Fame and EMI logos and a EMI credit. Actually the publishing credit mentions Bona Relations Ltd, which hints at this being a later reissue of the album. The cassette is made of transparent plastic with white text printed onto it. A Fame logo is found on the left and the Fame catalogue number in the top left corner.

EEC/Holland/France LP [EMI 790180-1]
There are two slightly different versions of the EEC/Holland LP. Both show the usual LP artwork on the front, with Morrissey's name closer to yellow. The back shows the usual artwork of dark clouds, but the text layout is different to that of the UK edition. The barcode was moved to the top right corner, there are two 'boxed' catalogue numbers and a French price code above it and 'boxed' catalogue numbers for the cassette and cd formats beneath it. The track listing at the bottom is printed in maroon. There is a beige His Master's Voice logo and EMI copyright credit above it, and a maroon line of text beneath it mentioning EMI Holland and France. The sleeve is very subtly embossed with the EMI logo in the bottom right corner, beneath the word 'Me' from "I Don't Mind If You Forget Me". The inner sleeve is similar to the UK inner sleeve but it has a satiny texture instead of a glossy one and the catalogue number in the top right corner on the lyrics side was changed for the European one. The labels are similar to the UK labels, with His Master's Voice logo at the top and track listing in pale grey in the bottom half, but many minor changes were made in the catalogue number and credits. A GEMA/STEMRA box and label code were added to the left and the credits printed around the edge state "Made in the EEC". The two different editions differ in the colour of the text on the spine and the French price code on the back of the sleeve:

  • red text on spine, French price code on the back of the sleeve is PM211
  • yellow text on spine, French price code on the back of the sleeve is PM264

See also France/Holland LP below.

EEC cassette [EMI 790180-4]
The front of this cassette edition is identical to the front of its UK counterpart on HMV. The spine differs by the presence of catalogue numbers for various formats and a French 'PM' price code (exact code needed to compare with that of the French cassette below). The back was modelled on the back of the UK edition but the "Printed in England" and "Manufactured in England" lines were replaced with a Dolby logo. The insert's first panel is just like in the UK. Information on the rest of the insert is needed (including the reverse side). The cassette is made of transparent plastic with white text printed onto it. A combined EMI and His Master's Voice logo is found on the left side and the catalogue number in the top left corner. The line "Made in the EEC" is found on the right between the side number and an EMI logo.

See also France cassette below.

 

Europe LP [2001 reissue on Simply Vinyl/HMV SVLP233]
The album was re-released on 180g vinyl in 2001, on the Simply Vinyl label alongside "Your Arsenal" and LPs by other artists. Not only is the vinyl of high quality, but also the sleeve which is very thick and glossy. The front artwork is identical to the front of the original UK LP on HMV. The back is similar but a few changes were made around the barcode at the top. The original catalogue number was integrated into the white barcode box but the beige His Master's Voice logo remained, beneath four lines of legal fine print also in beige. A hologram sticker showing the Simply Vinyl logo was affixed to the top left corner. Instead of the usual picture inner sleeve, the record is slipped in a plain white poly-lined die-cut inner sleeve. The usual inner sleeve content was reproduced on sides of a glossy insert included inside. The picture side is the same as for the UK LP, while the lyrics side only differs by the absence of the catalogue number in the top right corner. The labels are almost identical to the original HMV labels. The catalogue number was changed for the Simply Vinyl one and the credits around the edge were adapted. The whole thing is packaged inside a thick transparent plastic envelope with back flap held in place by a round silver seal stating "Limited Edition Simply Vinyl Quality Vinyl LP". The Simply Vinyl logo and name are branded inside the top right of this back flap. Another silver sticker, this one rectangular and glued to the front, features the Simply Vinyl logo, advertises the limitedness of this release and praises the quality of its packaging.

 

France/Holland LP [EMI 790180-1]
This item is identical to the EEC/Holland/France LP described above except for its labels which differ by the presence of a SACEM logo and by the absence of the line "Made in the EEC" in the credits around them.

France/Holland cassette [EMI 700180-4]
The front, spine and back of this edition are identical to those of the EEC cassette described above (HMV edition, not Fame), except perhaps in the 'PM464' price code on the spine which may be different on the EEC cassette (to be verified). The front shows the usual cassette artwork including the His Master's Voice logo. The spine has a His Master's Voice logo at the top and catalogue numbers for various formats at the bottom. The back has the track listing on the left, a barcode in white box on the right, with a sideways boxed catalogue number next to it and a Dolby logo underneath. The rest of the insert is identical to its UK counterpart with the exception of the additional line "printed in Holland... En France distribution exclusive Pathé Marconi" on the last panel. The cassette itself is where this edition is mostly recognizable. It is made of clear plastic with white text like the UK and EEC cassettes of "Viva Hate", but it is the only edition with a SACEM logo on the right. There is also a XDR logo in the top left corner and a track listing at the top, which is not the case for most other similar editions.

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France promo boxset [EMI]
The French promo boxset is perfectly identical to the UK one described above, but there is no promo photo included and the press sheet was changed for one in French.

France advert 30cm x 22cm (12" x 8.5")
View here.

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France/Holland LP test pressing [EMI 790180-1]
A few lucky collectors have managed to get their hands on a test pressing for the France/Holland LP described above. The record has white labels with "échantillon" ('sample') printed at the top. Beneath that, printed "No:", "Editeur:", "Face:" and "Date:" were respectively filled in by hand with the info "7901801", "EMI/PATHE", "1" or "2" (side) and "3/88". The record is usually found in a black die-cut card sleeve with anti-static interior. There is a printed sticker on one side of it stating "7901801", "Z:", "UB:" and "Morrissey". Copies with unfilled labels (ie printed words but no handwriting), slipped inside a stock sleeve have also been spotted on the collectors market.

 

Germany LP, record club edition [EMI 790180-1 / 32 671-0]
This "Club-Sonderauflage" edition of "Viva Hate", a record club edition (perhaps Bertelsmann Club?), is a slight variation on the EEC/Holland France edition described above. It differs from it by the following details. The barcode and catalogue numbers in the top right corner on the back were replaced with "32 671-0 Club Sonderauflage" in white text inside a grey box. Still on the back of the sleeve, the embossed EMI logo is found at the right of "Me" in the title "I Don't Mind If You Forget Me", instead of beneath it. An underlined "32 671-0" was added above the usual catalogue number on the right side of the labels, and "Club Sonderauflage" was added on the right side of the album title. "MORRISSEY: VIVA HATE 32671-0 Club Sonderauflage" was added to the spine.

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Germany promo boxset [EMI]
The German promo boxset is perfectly identical to the UK one described above, but there is no promo photo included and the press sheet was changed for one in German. This press sheet consists of two pages stapled together, with green and black "PROFIL" graphics and "Morissey" with one 'R' at the top.

Germany press kit [EMI]
A German press kit also served in the promotional campaign for the release of Morrissey's debut solo album in Germany. This press kit includes what appears to be the same "PROFIL" press release found in the boxset described above (but not quite), a second press release, this one similar with "ALBUM" graphics at the top, and this press photo. However the "PROFIL" press release includes three stapled pages instead of two and the content, although similar, varies somewhat. The font of its text was changed for a serif one and Morrissey's name at the top was corrected. The "ALBUM" press release has the catalogue numbers for three available formats and the date "14.03.88" at the top above 6 paragraphs of information on the new album. It is signed with the date "3/88". This press kit was presumably distributed with EEC vinyl copies of the album.

 

Greece LP [EMI Greece 790180-1]
The quality of the packaging of the Greek edition of "Viva Hate" is rather subpar. The usual LP artwork is featured on the front, with Morrissey's name in yellow, but the image is fuzzy when compared to other editions. The back image is also fuzzy. The track listing is printed in brick red, with a EMI Greece credit beneath it and a serial number in the bottom right corner, in the same colour. The space at the top where is usually found a barcode was roughly patched with a cloud pattern, and the catalogue number was printed in red above it. The usual beige EMI credits and His Master's Voice logo beneath that remained. The inner sleeve is not glossy but still unexpectedly made of thick card instead of paper. The lyrics are printed on it in black instead of the usual blue. The labels are black with red "His Master's Voice" logo at the top and grey track listing at the bottom, just like in the UK, but minor changes were made in the catalogue number and label info left and right, and Greek credits are printed around the edge.

 

Holland promo boxset [EMI]
The Dutch promo boxset is perfectly identical to the UK one described above, but its non-musical content is quite different. There are no promo photos included but to the English press release was added an additional 2-page bio in Dutch printed on EMI Holland paper, photocopies of NME articles, a pre-release review that was placed in Oor magazine and a "Viva Hate" promo poster of dimensions 60cm x 90cm (24" x 36"; better/flat image needed).

 

Indonesia cassette [EMI TC-CSD3787]
Of all four unlicensed cassette editions of "Viva Hate" to have come out of Indonesia, this one has the artwork that looks the least like that of a bootleg. The packaging is actually quite nicely done (for an unlicensed release). The front shows the LP artwork over a white background, with grey EMI logo at the top and Morrissey's name and "Viva Hate" in grey beneath it. The words "Hanya Untuk Dijual Di Indonesia" are printed in black at the bottom. The spine and back are pale yellow with orange and black text. The spine has an EMI logo at the top and a catalogue number at the bottom. The back shows the track listing (unaltered) and two lines of manufacturing credits in black including the unexpected "Sale outside Indonesia may infringe applicable copyright laws". The insert has two additional panels which are white with black text. The first panel features the track listing and full recording credits. The second panel shows the lyrics to the first two songs, with copyright notice at the bottom. The rest of the lyrics is found on the reverse side. The cassette itself looks nice. It is all white with black text printed directly onto it: track listing at the top, credits and copyright notice at the bottom.

Indonesia cassette [Contessa P.2132]
This Indonesian cassette comes in a white clamshell case. Its very colourful insert is therefore as large on the back as it is on the front. The usual Corbijn image of Morrissey takes its whole back-spine-front space. Morrissey's name appears in orange at the top on the front, with Viva Hate in a yellow triangle in the bottom right corner and a orange Contessa logo in the bottom left corner. The back repeats Morrissey's name in orange, inside a green stripe. The track listing is printed in white beneath that, and record label information is given at the very bottom. "Suedehead" and "Everyday Is Like Sunday" were moved up to the top of the track order and five songs from "Strangeways Here We Come" were tagged on at the end. Lyrics for all this material is printed on both sides of a loose black and white paper insert folded in four inside. The cassette is made of black plastic and bears white labels with grey Contessa logo, green Maxell logo and red Contessa pictogram, but no release information at all.

Indonesia cassette [GL Record (Golden Lion) G6673]
This Indonesian edition comes in a black clamshell case. The front shows the usual Corbijn image over a horrendous pale green and dark green background with pink diagonal stripes and faux ripped paper effects. The fonts and colours used for Morrissey's name and the album title have nothing to do with the usual "Viva Hate" ones. This colour pattern repeats on the spine and back. There is no insert. The cassette is of the type one would buy blank for home usage. It is made of black plastic with glossy black Maxell paper labels featuring the Golden Lion name in gold as well as their white and red logo. There is no information related to the release on them.

Indonesia cassette [Green Club Riviera GC1237]
All that is known about this edition is that it features the "Interesting Drug" single artwork on the front and includes two songs from the latter single as bonus track: "Such A Little Thing Makes Such A Big Difference" at the end of side A and the title track at the end of side B. The text includes many typos.

 

Israel LP [CBS CSD 3787-1]
The front of the Israel LP looks at first glance like all other editions, but the album title is orange and positioned slightly lower, and the catalogue number is printed in yellow in the bottom left corner. The track listing on the back is also orange. There are no barcode or His Master's Voice logo at the top on that side, only a boxed catalogue number, a copyright notice and a CBS Records credit in English and Hebrew, all in beige. The record is slipped inside a clear anti-static inner sleeve. The contents of the usual inner sleeve were reproduced on both sides of a 2-sided paper insert. The lyrics on the text side of it are printed in black instead of blue but the contents (down to the credits in the bottom right corner) were not changed. The labels were modelled on the UK labels, but the His Master's Voice logo at the top was removed, with only the publishing credit "ACUM/BIEM" taking its place. "Made in Israel" was added in English and Hebrew along the bottom edge.

Israel cassette [CBS CSD 3787-4]
The Israel cassette features the same artwork on the front as in the UK (view left). Actually the whole insert is the same as in the UK, nothing marks it as being from Israel. The cassette is made of white plastic with blue text printed directly onto it: catalogue number in the top left corner, track listing at the top, logos and credits at the bottom.

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Israel LP promo [CBS CSD 3787-1]
The release of this album was promoted in Israel with stock copies of the LP with record company sticker on the back of the sleeve. The sticker is white and states "For Promotion Only - Not For Sale / Property Of CBS Records" in both Hebrew and English.

 

Italy LP [EMI Italiana 64 7901801]
The back of the Italian "Viva Hate" LP is similar to its British counterpart. The track listing is printed in orange/brown at the bottom. There is a barcode at the top but the catalogue number above it was changed for the Italian one and the one beneath it was replaced with a EMI Italiana credit in beige. The beige His Master's Voice logo remained. The inner sleeve looks like the UK one, but it is made of paper and the lyrics are printed on it in black instead of blue. The catalogue number in the top right corner was changed for the Italian one and the rest remained the same. The labels are black with red "His Master's Voice" logo at the top and grey track listing at the bottom, just like in the UK, but minor changes were made in the catalogue number and label info left and right, and the credits printed around the edge mention EMI Italiana.

Italy cassette [EMI/HMV 7901804]
The front of the Italian cassette shows the usual cassette artwork. The spine is the same as in the UK with the exception of the catalogue number which was changed. The red-ink copyright stamp typical of official Italian releases is usually found there. The back differs from the UK back only in the "Made in Italy" and EMI Italiana credits replacing the printing/manufacturing ones. The insert has only one panel, and it is the same as the first of the three UK panels. The other two were instead reproduced on the reverse of the insert, without any changes in appearance or contents. The cassette is beige with black text printed directly onto it. The track listing is printed at the top and a His Master's Voice logo is found on the left.

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Italy promo boxset [EMI]
The Italian promo boxset is perfectly identical to the UK one described above, but there is no promo photo included and the press sheet was changed for one in Italian.

 

Japan LP + 7" [Toshiba RP28-5611]
This is the only Morrissey album to have been released on LP format in Japan. By the time his next album came out (1990's "Bona Drag"), the Japanese had already completely moved to the compact disc format. The album comes with a bonus 7" of "Hairdresser On Fire" although nowadays some sets have been split apart, the LP and the 7" appearing separately on the collectors' market.

The LP features the usual artwork on the front, with Morrissey's name in yellow, but also with the catalogue number printed in small in the top right corner. The track listing on the back is brick red and there is absolutely nothing above it but the cloudy background. Japanese EMI credits are printed in yellow beneath the track listing, and in an even smaller font in English in the bottom left corner. A black EMI Odeon logo is found in the bottom right corner. The obi is green-grey with black text including the album's track listing in Japanese. Its back side is mostly white with Toshiba EMI logo and barcode at the top, Aurex logo at the bottom and a bit of Japanese text in between. Besides the LP and 7", the set also includes a glossy folded insert just slightly smaller than the size of the sleeve. When unfolded, one side shows the UK inner sleeve's front and back artwork side by side, with the lyrics printed in black instead of blue, and with the catalogue number printed in black in the top right corner of the image. The other side has, on the left, Morrissey quotes on a number of subjects printed in Japanese over a very pale grey reproduction of the front artwork. The album's lyrics in Japanese are found on the right side. The record is slipped inside a milky anti-static inner sleeve. Its labels are black with pale grey text: EMI Odeon logo at the top, track listing at the bottom, catalogue number and technical data left and right.

The 7" comes in a glossy paper sleeve. Its front artwork is displayed on the left of this page. The back of the sleeve is pale grey with the same flowery pattern used on the back of the "Suedehead" single, in white, with credits and an EMI Odeon logo printed in black over it. The sleeve unusually opens from the left and is indented on the back for easier access to the record. The labels are black with pale grey text just like the LP. The text layout on side A is similar to that of the LP labels, with EMI Odeon logo at the top, track listing and credits at the bottom, and catalogue number on the right. The side B label is very minimal, it only features the catalogue number at the bottom with a bit of Japanese text. This is because there is no music on side B. Instead, Morrissey's name in the "Suedehead" font, the title "Hairdresser On Fire" and the image of Morrissey from the "Suedehead" single artwork are etched in the space where the musical grooves would normally be (view left). A black and white one-sided paper insert featuring the lyrics to "Hairdresser On Fire" and some Japanese credits at the bottom is also found inside. Some but not all 7"s are slipped inside an anti-static inner sleeve which is in turn slipped inside the picture sleeve.

Japan CD [Toshiba CP32-5611]
The front of the original cd edition of "Viva Hate" shows Morrissey's name in yellow instead of the beige tone of most other compact disc editions. The title is positioned slighly differently to the way it is usually found on either format. The catalogue number is printed in black in the bottom right corner. The back is much more crowded with text than in any other country. It features the same image of clouds with track listing (including song lengths) printed at the bottom in brick red. EMI credits are printed in yellow beneath that, in small English font and bigger Japanese characters. A big yellow compact disc logo is found in the top left corner and a black EMI Odeon logo in the top right corner. The spines are black with the catalogue number and Morrissey's name in yellow and "Viva Hate" in red. Morrissey's name is actually printed in Japanese on the left spine and in English on the opposite one. The obi follows the same colour pattern as the spines, black with yellow, red and white text (and also a bit of blue). Its back features mainly the track listing in Japanese as well as a barcode. The booklet is identical to its UK counterpart except for the last page which was left blank. Its back features a black EMI Odeon logo at the bottom above yellow EMI credits in English and Japanese. A loose insert folded in four is also found inside. When unfolded, one side shows Morrissey quotes on a number of subjects printed in Japanese over a very pale grey reproduction of the front artwork. The album's lyrics in Japanese are found on the opposite side. The disc is silver with dark blue text and graphics. Its layout is just like that of the UK disc, without the white sections, and with the black text and lines changed to dark blue. An EMI Odeon logo is found at the bottom and the catalogue number was obviously changed for the Japanese one.

Japan CD [1991 reissue on Toshiba TOCP-6856]
The compact disc was re-released in 1991 in the "Supermasters" series. The front artwork remained the same except for the catalogue number in the bottom right corner which was changed for the new one. The back however was significantly transformed. The usual image of clouds does not take the whole back space on this edition. It was shrunk to about 75% of its usual size and is set over a white background. It was copied from the back of the booklet and the logo and text usually found at the bottom of it were roughly covered with patches of clouds from elsewhere in the photo. The image is off-centered to the right, leaving more white space to the left which would normally be covered by the obi. This white space features a blue "Supermasters" banner at the top, the album title in red English, the track listing in black Japanese, and a black EMI Odeon logo next to a compact disc logo. The bottom space is taken up by two lines of EMI Japan credits in black. The obi was changed for a blue one with white and red text and the yellow "Supermasters" logo at the top. The booklet was redone. It still opens on the image of Morrissey with credits printed over in white, but the image was not faded to pale grey. The next page features the track listing in English and Japanese. The following ones have a bio of Morrissey in Japanese. English lyrics follow, then Japanese ones, interspersed with the usual photos of Morrissey by Anton Corbijn. Unlike the 1988 edition, there are no additional insert inside. The cd comes in a regular jewelcase with white tray. The disc is silver with black text in a completely different layout than before. An EMI logo and Morrissey's name are found at the top above a black line, the album title and a compact disc logo at the bottom below another black line, the track listing on the right and technical data such as the catalogue number on the left.

Japan CD [1998 reissue on Toshiba TOCP-3405]
The most recent re-release of "Viva Hate" in Japan dates back to 1998. The front artwork was kept the same except for the catalogue number in the bottom right corner which had to be changed for the new one. The back was again completely changed. On this edition the cloudy image occupies all the back space, without any text or logo over it. The obi was changed for a very basic one, white with black text and a 'Cool Price' logo at the top. The album's track listing and a barcode as well as credits are found on its back. The cd comes in a regular jewelcase with white tray. Information on the booklet and the disc is needed.

Japan cassette [Toshiba ZP28-5611]
The Japanese cassette comes in a regular cassette case with white plastic back. Its front artwork shows a variation of the UK cassette artwork on which the His Master's Voice logo was replaced with a EMI Odeon logo, the catalogue number, "Expanded Dynamic Range" and XDR and Dolby logos. The rest of the insert is modelled on its UK counterpart, but with corrected catalogue number, logos and credits. It also has the same three additional panels inside, one with the track listing and the two others with the full album credits over the profile image of Morrissey. English lyrics are found on the reverse, without any Japanese credits. A loose insert folded in twelve is also found inside. When unfolded, one side shows Morrissey quotes on a number of subjects printed in Japanese over a very pale grey reproduction of the front artwork. The album's lyrics in Japanese are found on the opposite side. The set also includes another black and white insert, this one the size of the cassette, but it only explains XDR technology in Japanese. The cassette itself is made of white plastic with text and logos printed directly onto it in black.

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Japan LP promo [Toshiba RP28-5611]
The promo counterpart to the LP edition often lacks the obi. A white "Mihonban" (sample) sticker was affixed to the top left corner on the back of the sleeve. This sticker is more elaborate than what we are used to with Morrissey/Smiths releases. It has a serial number at the top (hinting that the promo is limited and numbered), with two dashed lines underneath which are usually left unfilled, the usual promo characters and three lines of text in Japanese (presumably a promo warning). The labels are identical to their stock counterpart except for the additional boxed promo characters on the left on each side. The promo LPs also come with a bonus 7", but these have white labels with black text instead of black labels with white text. This text is almost the same as on the non-promo labels. A promo box with the "Mihonban" characters was added on the left on each side, and the credits around the edge on side A were dropped.

Japan cassette promo [Toshiba ZP28-5611]
The promo version of the cassette format is a stock one with a white promo sticker on the front of the insert. This sticker features the usual promo characters in red.

Japan CD promo [1991 reissue on Toshiba TOCP-6856]
Promo copies of the 1991 cd reissue have a white and red promo sticker on the back and the words "Sample Not For Sale" stamped in the disc's inner ring.

Japan promo badge
This badge is made of metal and sized 7.5cm x 5 cm (3" by 2"). Its exact promotional purpose is unknown. View here

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Japan advance cassette
Some lucky collectors have managed to get their hands on an advance cassette of the album. The insert is yellow/beige with black text. The front features the track listing, release date and catalogue number for the LP, cassette and cd formats. Information is needed on the rest of the insert, the cassette and perhaps the case.

 

Malaysia cassette [EMI TC-CSD3787]
Information needed.

 

Mexico CD [EMI 790180-2]
The disc looks like a bootleg disc. It is black with white text: "Morrisey" (with one 'S') at the top, "Viva Hate" at the bottom, EMI logo and catalogue number on the right and one line of text on the left. Information on the rest of the packaging is needed.

 

Philippines LP [EMI/Dyna Productions CSD-3787]
The vinyl edition of "Viva Hate" from the Philippines shows the usual LP artwork on the front, with Morrissey's name in yellow. Of all the international editions of "Viva Hate", the general shade of the image on this one is the most grey. The back is modelled on that of the British edition, but the track listing at the bottom is orange and there are Dyna and EMI credits printed in black above it. The combo of barcode, catalogue number and His Master's Voice logo at the top are as in the UK, but yellow instead of beige. A white box to the right of this has the mandatory PARI logo inside it. The record comes in a plain anti-static film inner sleeve, which means that there are no credits and lyrics inside. The labels are the usual beige and red EMI Philippines ones. They have the EMI name printed in huge red letters sideways over the left half, with the PARI publishing rights logo in white over it, and a smaller red EMI logo and the catalogue number 'above' it (when looked at sideways). The release identification, track listing and credits are all printed in black on the right side. Legal notes are printed in white around the edge.

Philippines cassette [EMI TC CSD 3787]
The Philippines cassette looks like an unlicensed edition although it may not be. It features on the front a cropped version of the usual "Suedehead" single artwork, with the words "Viva Hate" printed in black over the middle, and the EMI logo and catalogue number as well as the PARI logo all in black at the bottom. The spine is white with "Viva Hate" in pale blue and Morrissey's name in pink, with a black EMI logo at the top and the catalogue number at the bottom. The back is pale green with black track listing and EMI logo and credits. The track listing is repeated on the reverse of the insert, in black over white, along with recording credits, technical information and a EMI logo. The cassette is made of clear plastic and bears lime green paper labels. The text on them is black: track listing at the top, release identification at the bottom, PARI logo on the left and EMI logo in the top right corner.

 

Poland cassette [DMC Records 429]
There is nothing on this item marking it as a Polish release, but it is been assumed to be. The front shows the usual LP artwork, with Morrissey's name in bright yellow. The space at the bottom is lilac and repeats Morrissey's name and "Viva Hate" in the same fonts and colours as on the LP cover. The album's first three song titles are listed at the bottom. The spine and back are the same lilac. The spine has again Morrissey's name and "Viva Hate" in the same fonts and colours as on the front, with black DMC logo at the bottom. The back only features the track listing and nothing else. The cassette is made of black plastic and has labels of the type that comes with blank tapes bought for home usage. "Cassette Magazine" in printed on them and the number 429 stamped in blue.

 

Portugal LP [EMI 790180-1]
The Portuguese LP features the usual vinyl variation of the artwork on the front. The 'cloudy' back artwork shows the track listing at the bottom in brick orange. There is a barcode at the top with catalogue number, EMI credit and His Master's Voice logo beneath it, just like in the UK, but in yellow instead of beige. The catalogue number usually found above the barcode was replaced with the word "Stereo" and the line "Também em cassete". The words "Valentim de Carvalho" are printed in the bottom left corner. The record comes in the usual picture inner sleeve, but it is made of paper and the catalogue number in the top right corner was changed for the Portuguese one. The labels are slight variations on the usual UK labels. They are black with red His Master's Voice logo at the top and grey track listing at the bottom, but the catalogue number on the left and right were retouched and the credits around the edge were changed for Portuguese ones mentioning Valentim de Carvalho.

 

Russia CD [(no label nor catalogue number)]
The Russian cd is an obviously unlicensed release. Its packaging was modelled on the American compact disc edition. It therefore features on the front the cd variation of the artwork with Morrissey's name appearing in beige. The back features the usual back artwork of clouds, with the track listing printed in beige and taking most of the lower half of the back tray insert. A few lines of credits are printed in beige beneath that, and three lines of white text in Russian in the top left corner. The spines are black and only give "Viva Hate" and Morrissey's name in beige. Information on the booklet content is needed. The cd tray (actually a DVD tray as DVD logo is moulded in corners) is transparent and Morrissey's profile photo usually found inside the booklet can be seen through it. The image was actually cropped to fit the circle-shaped space occupied by the disc. The layout of the text on the disc is identical to that of the American disc, but everything having to do with Sire, Reprise or the USA was removed from the bottom half.

 

Saudi Arabia cassette [Thomsun EN-2236]
The unlicensed Thomsun cassette from Saudi Arabia shows a very faded version of the usual LP artwork on the front, over a white background. "Morrissey" appears at the top in red, above "Viva Hate" in dark blue. The words "Thomsun Original" are printed in hollow gold letters over the artwork. A pink Thomsun Original logo is found in the bottom left corner and a Dolby logo in the bottom right. The spine and back are pale blue. The spine shows Morrissey's name and the album title in red in the same unrelated font as on the front, between a black Thomsun Original logo and the catalogue number. The back features the track listing and nothing else. The cassette is a black plastic Maxell UD1-46 with black and green labels at the top of which the side's track listing was printed.

Saudi Arabia cassette [Stallions/EMI CT47901802/7-90180-4]
This unlicensed cassette edition released by Stallions in Saudi Arabia comes in a white clamshell case. It shows the compact disc variation of the artwork on the front, with Morrissey's name and "Viva Hate" in black above it among pink and yellow stripes. The spine is white with black Stallions logo at the top, red "Viva Hate", green "Morrissey", and black EMI logo and catalogue number at the bottom. The back is white with pale blue track listing and Stallions logo and credits at the bottom. There is a folded insert inside with the track listing printed in pale blue. The cassette is made of black plastic with text printed directly onto it in pale grey: track listing at the top, EMI logo in the bottom left corner and Stallions logo and catalogue number on the right.

 

South Africa LP [EMI EMCJ(D)7901801]
The South African LP features the usual front and back artwork (view left). Copies which are still in their original seal have a circular sticker on the front stating "Former lead vocalist of the Smiths". The track listing on the back is printed slightly higher than everywhere else, and is pale orange. The EMI credit and His Master's Voice logo usually found at the top are found in the bottom left corner in yellow. Yellow EMI Music South Africa credits are found in the bottom right corner. The barcode was moved to the top left corner and is printed sideways. The catalogue number for the LP and the cassette are found in the top right corner, in black. The inner sleeve is made of thick paper but it is not glossy. The lyrics are printed on it in turquoise instead of the usual and more contrasting darker blue. The catalogue number in the upper right corner was of course changed for the South African one. The labels are red with the black and gold retro His Master's Voice logo taking the complete top half on each side. The track listing and credits are printed in black in the bottom half, with black and white EMI logo.

South Africa cassette [EMI L4 EMCJ(N)7901804]
The South African cassette features on its front the British variation of the cassette artwork, including His Master's Voice logo at the bottom (view left). The spine is just like in the UK except for the catalogue number at the bottom which was changed. The contents on the back flap are laid out just like on the back of the UK cassette but there is no catalogue number next to the barcode and the text beneath it was adapted. The reverse of the insert is also mostly filled with lyrics but there are no EMI credits at the far right, only XDR and Dolby technology info taking most of the space behind the spine and back flap. The cassette itself is white with brown text printed directly onto it: Morrissey's name, "Viva Hate" and EMI credits at the top, XDR and Dolby logos on the left, catalogue number on the right and legal warning at the bottom.

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South Africa promo 7" "Suedehead" [EMI PS100]
South Africa promo 7" "Everyday Is Like Sunday" [EMI PS103]
The release of "Viva Hate" in South Africa was promoted with the help of two specially designed and quite appealing one-track promo 7"s, one featuring "Suedehead" and the other "Everyday Is Like Sunday". The records both have white labels with black text. Morrissey's name appears at the top, "Suedehead" or "Everyday Is Like Sunday" and credits at the bottom, catalogue number on the right. Each of the 7"s comes in a white die-cut paper record bag.

South Africa LP promo [EMI EMCJ(D)7901801]
Copies of the LP were sent to media and/or retail with a 2-page "biography" press release in A4 format. The header on the first page is Morrissey's name in the font used on the "Suedehead" single.

 

Spain LP [EMI 790180-1]
The Spanish LP features the usual vinyl variation of the artwork on the front. Many copies bear a white sticker stating "1er Disco En Solitario Del Ex-Cantante De The Smiths" in blue. The back shows the usual cloudy artwork, with the track listing at the bottom in orange. Credits are printed beneath it in black, with black His Master's Voice logo in the top left corner and the catalogue number and Hispavox logo in the top right corner. The record is slipped inside a paper inner sleeve. The contents of the UK inner sleeve were reproduced on a 2-sided paper insert also found inside. The lyrics are printed on it in paler blue and the catalogue number in the top right corner was changed. The labels are the same black ones with silver text and His Master's Voice logo at the top, but minor changes were made in the catalogue number and legal credits left and right, and the credits around the edge were changed for Spanish ones.

Spain cassette [EMI 7901804]
The Spanish cassette features on its front the same artwork as the UK cassette, but the background is pale grey instead of blue. Many copies bear a white rectangular sticker stating "1er Disco En Solitario Del Ex-Cantante De The Smiths" in blue. The spine and back are the same pale grey with black text and logos. The spine has a His Master's Voice logo at the top, and a Hispavox logo at the bottom, above the catalogue number. The back features the track listing and nothing else. There are three extra panels to the insert, just like in the UK, and the contents on both sides is basically the same with minor changes here and there, such as the additional Spanish credit beneath the track listing, the Hispavox credits on the reverse of the spine and the legal warning in Spanish on the reverse of the back flap. The cassette itself is beige with black text printed directly onto it: track listing at the top, Hispavox logo in the top left corner, catalogue number on the left.

 

Taiwan CD [EMI 790180-2]
This is simply a UK edition of the album on compact disc paired with a Taiwanese obi. The UK cd is the Parlophone edition. The obi is yellow with a bit of red and blue, and black text. There is a "100% Treasure" logo at the top and what appears to be a bio on the back. The strange thing is that the obi is too big for the cd. It is sized to fit the contours of a boxed cd like the centenary edition of "Viva Hate" and, as a matter of fact, the EMI100 logo is indeed found on the back, but the catalogue number on its spine matches the one on the Parlophone cd and there are none of the bonus tracks from the anniversary edition.

Taiwan cassette [Rock Record CSD 3738 / RE 2155]
This cassette features the compact disc variation of the artwork on the front, over a white background. Morrissey's name appears at the top in a black "Suedehead" font, with "Viva Hate" in a plain red font beneath it. The spine is white with yellow logo at the top, above the catalogue number in white within a red stripe. Morrissey's name and "Viva Hate" are printed in English and Taiwanese in a mix of black and red. An EMI logo and the British catalogue number are found at the bottom. The track listing and a few lines of credits are found on the back in black over white. A loose glossy paper insert folded in eight is found inside. It features the album's lyrics and what appears to be a Morrissey bio in Taiwanese. The cassette is made of black plastic and bears black labels. The text on them is pale grey. The track listing is at the top and an EMI logo is on the left.

 

Thailand cassette [Peacock 2882]
The packaging of this unlicensed edition is very minimal. The insert is pale blue and features only the UK album artwork on the front. Morrissey's name appears on the spine in the same font as on the album, but in pink. The only other thing on the spine is the number "2882" in black at the bottom. The track listing is printed in black on the back flap. The cassette is made of black plastic and bears white and yellow labels with black text. Nothing release-related is to be found on these labels but the number "2882" stamped in black ink in the top right corner on each side. The rest of the information is printed: label name and logo, side letter, and technical information typical of what is usually found on blank cassettes for home usage.

 

Turkey cassette [EMI/Kent Elektronik 90 180 4 / TCP 2272]
"Alsatian Cousin" was switched with "Suedehead" in this edition's track listing, making the latter song the album's lead track. The front of the insert is identical to the front of the UK insert. The spine is the same except for the catalogue number at the bottom. The back is white with blue track listing and Kent Elektronik credits. The reverse is all white with Morrissey's name (in unrelated font), "Viva Hate" and the track listing in black. There are no extra panel to the insert. The cassette is made of dark semi-transparent plastic. The paper labels are beige with black text and logos: release identification in the top left corner, catalogue number on the left, EMI logo on the right and Kent Elektronik credits at the bottom.

 

Uruguay cassette promo [EMI 501669-4]
This item features on its front the usual vinyl variation of the artwork over a lilac background. Morrissey's name is printed at the top in an unrelated orange font, above "Viva Hate" in pink. The spine is the same lilac with Morrissey's name and "Viva Hate" in the same fonts and colours as on the front. A white EMI logo appears at the top and the catalogue number at the bottom, also in white. The back features mainly the track listing in black over white. It is repeated on the insert's first and only panel, again in black over white, but with credits at the bottom. The cassette is white with generic orange labels with red EMI logo and credits. The album's track listing and catalogue number are printed on them in black, at the top. The labels are stamped in big "Para Difusion Prohibida La Venta" letters. Copies that are not stamped for promotion have never been reported, but this does not mean that they don't exist (please write if you own one).

 

USA LP [Sire/Reprise 9 25699-1]
The American LP features the usual "Viva Hate" artwork on the front, with Morrissey's name perhaps closer to beige than the expected yellow. The back shows the usual back artwork of ominous clouds, and the track listing is printed at the bottom in orange-red. A line of Sire and Reprise credits is printed in a very small font beneath that, in the same colour as the track listing. A barcode is found at the top with the line "Also Available on Cassette and Compact Disc" beneath it in beige, and beneath that, the logos for Sire and Reprise also in beige. The inner sleeve looks just like its British counterpart. It is made of glossy paper, but the credits in the bottom right corner are slightly different and there is no catalogue number in the top right corner. Instead, a Sire/Reprise credit and the catalogue number are printed in the bottom right corner of the picture side, in a hard-to-decipher small orange font. This picture side is higher than the lyrics side, making it easier for the owner to access the record inside. The labels are the usual yellow Sire ones with blue Sire logo at the top and black Reprise logo on the left. The text is displayed on them in the usual Sire layout.

USA LP [Columbia House W1 25699; record club edition]
The front of the record club edition of "Viva Hate" is the same as that of the standard retail edition. The back is also the same, with barcode at the top etc, but the track listing there is perhaps a bit closer to red and the line "Manufactured by Columbia House Under License" was added in black in the bottom right corner. The catalogue number on the spine was changed to W1 25699. The inner sleeve is identical to the standard retail one, including the Sire credit and catalogue number in the bottom right corner on the picture side which was not changed for the Columbia House one. The labels are basically the same, but the catalogue number on them was corrected, credits at the bottom are in a bigger font and the Reprise logo was moved more to the left.

USA CD [Sire/Reprise 9 25699-2]
The front of the American "Viva Hate" cd shows the usual compact disc artwork, with Morrissey's name in beige. The cloudy back artwork has a barcode at the top, the track listing at the bottom in beige, with beige Sire and Reprise logos above it and four lines of compact disc technology information and Sire and Reprise credits beneath, again in beige. The spines are white with beige catalogue number, "Morrissey", "Viva Hate" and "Sire/Reprise". The booklet was modelled on the British one, but small changes had to be made. The credits over the Morrissey photo on the first page were printed in white instead of red. The other photos are the same but they were not faded to pale grey. The lyrics to bonus track "Hairdresser On Fire" were added in the song's proper position within the track listing, bumping down the subsequent ones, and therefore making the words to "Margaret On The Guillotine" appear on the booklet's final page, above the usual but reformatted compact disc information paragraph. The back of the booklet shows the cloudy back artwork with beige Sire and Reprise logos, catalogue number and credits at the very bottom. The disc is plain silver with black text: "Morrissey" and "Viva Hate" at the top, justified to the right; the track listing left and right of the centre; credits at the bottom, with Sire, Reprise and compact disc logos beneath. The catalogue number is printed at the very bottom.

USA CD [Columbia House W2 25699; record club edition]
The Columbia House record club edition of "Viva Hate" differs from the regular retail edition by the presence of an additional Columbia House manufacturing credit beneath the track listing on the back tray inlay, and by the correction of the catalogue number on the spines, the back of the booklet and the disc. Everything else was not retouched.

USA CD [BMG Direct D102021; record club edition]
The BMG record club edition differs from the standard retail cd in only three places: the back insert, the disc and the back of the booklet. The barcode on the back insert was removed and the white box where it was found was filled with the BMG catalogue number (D102021) and a BMG credit. This catalogue number and BMG credit were added on the disc beneath the title "Margaret On The Guillotine". The BMG catalogue number was also added in a typewriter-like font in the bottom left corner on the back of the booklet.

An alternate BMG Direct edition actually has a barcode in the white box on the back, but it is a BMG Direct barcode, and the BMG Direct catalogue number and address are printed beneath it inside the box. The only other difference between this variation and the one described above is the missing BMG Direct catalogue number in the bottom right corner of the back of the booklet.

USA CD longbox
Until about 1992-1993, compact discs were sold in the USA in tall picture boxes. Many were destroyed after purchase, but some were salvaged and ended up in fans' collections. These boxes featured their own variation on the album artwork. View front and back of the "Viva Hate" longbox (the red credits at the very bottom are slightly cropped in the scan; complete photo/scan of back needed). The spines are white with Morrissey's name and "Viva Hate" in beige.

USA cassette [Sire/Reprise 9 25699-4]
The American cassette's front artwork is similar to the UK cassette artwork on which it was modelled, but the background is more grey, Morrissey's name appears in very dark green and there is no His Master's Voice logo at the bottom (view left). The spine and back are also grey with dark green "Morrissey" and black text. The spine has Sire and Reprise logos at the top and the catalogue number at the bottom. The back features the track listing on the left and a barcode on the right. There is one line of credits beneath the barcode. Just like in the UK, the insert's first panel features the track listing in black and white then the following two panels show the Morrissey profile image with credits printed over it. However this track listing includes bonus track "Hairdresser On Fire" and the credits at the bottom lack the publishing information. Information is needed regarding the presence or absence of lyrics on the reverse side. The cassette is made of clear plastic and has the text printed in pale grey onto it. The track listing appears at the top on each side, with Sire and Reprise logos and catalogue number on the left and Sire/Warner Bros credits at the bottom.

USA cassette [Columbia House W4 25699; record club edition]
This record club edition differs from the standard retail edition described above by the different catalogue number on the spine, the additional Columbia House credit beneath the barcode on the back and the Columbia House catalogue number and credit on the cassette itself. Additional differences may be found in the insert's inside content (to be confirmed).

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USA LP promo [Sire/Reprise 9 25699-1]
The promo edition of the American LP is a stock one with a promo warning stamped in gold ink on the front of the sleeve.

USA press kit
A "Viva Hate" press kit was distributed with some copies of the gold-stamped promo LP described above. The kit includes a 3-page press release on yellow Sire paper, a promo photo of Morrissey (view here) and 5 pages of photocopied media articles including a recent NME interview with Morrissey, all of it housed in a Reprise card folder (although most kits in circulation nowadays are without the folder).

USA press sheet
A press sheet on yellow Sire paper was distributed in 1993 to announce the gold certification of "Viva Hate" in the USA. The text is titled "Gold Hate", it announces the album's sales in excess of 500 000 units, mentions some of its content, announces the upcoming release of the album "Vauxhall & I" and mentions that "Viva Hate joins Hulmerist () in the artist's gold Sire/Reprise catalog".

USA CD promo "Suedehead" [Sire/Reprise PRO-CD-3013]
The promotion of "Viva Hate" in the USA was also done via two different one-track promo compact discs. The first to have been produced features the album's debut single "Suedehead" and comes in a standard jewel case. The front artwork shows a cropped version of that single's usual artwork, with Morrissey's name in black and the title track and catalogue number in red (view left). One spine is gold and the other one white, but they both feature the same information (catalogue number, release identification, "Sire/Reprise"). The back tray insert has "Suedehead" at the top in big red letters, with red song length beneath, and black credits and logos filling up most of the remaining space. The disc is silver with black text. Its layout is the same as all other releases at the time: Morrissey's name and title at the top justified to the right; copyright notice on the left; promo warning and source on the right; credits, logos and catalogue number at the bottom.

USA CD promo "Everyday Is Like Sunday" [Sire/Reprise PRO-CD-3112]
The album's second one-track promo cd features the album's second single, "Everyday Is Like Sunday". It also comes in a standard jewel case. However, unlike the first one (described above), this one does not feature the single's artwork nor a variation of it on the front. Morrissey's name is printed sideways on the right in brown "Viva Hate" font, with the song's title and length in yellow, all over a generic green and black background of lines recalling a geographical relief. The same type of background is repeated on the back, with song title and length on the left in brown, and credits, copyright information and logos on the right in yellow. The disc is silver with black text. Its layout is the same as all other releases at the time: Morrissey's name and title at the top justified to the right; copyright notice on the left; promo warning and source on the right; credits, logos and catalogue number at the bottom.

USA advance cassette [Sire/Reprise 1-25699]
An advance cassette of "Viva Hate" was distributed ahead of the regular promotional campaign of the album in the USA. The cassette comes in a regular all-clear plastic case with generic blue "Reprise Records" paper insert on which the album's track listing was printed. The cassette is made of clear plastic and bears generic silver WEA tape duplication labels. Morrissey's name and the catalogue number are printed at the top.

USA video promo [Warner Bros WB414 "04-14-88"]
The "Suedehead" promotional film was included on a 13-track various artists promo videocassette also featuring videos by New Order, Narada, Gwen Guthrie, Depeche Mode, Jerry Harrison, Kylie Minogue, the Mighty Lemon Drops, etc. Information on the type of case this came in is needed. The case has a white card insert or sticker (which?) listing the contents and featuring a Warner Bros logo. "Suedehead" is listed on it as being uncensored and "alt. version" (see Morrissey videos for information on this subject). The videocassette has a large white sticker label with printed Warner Bros logo and contact information, and computer-printed technical information such as the title ("Warner Bros Dance & Contemporary Music Spring 88") and date ("04-14-88") amongst other things. Most copies have two round stickers on this label, a silver one stating "Hi-Fi" and an orange one stating "Stereo".

USA video promo [Warner Bros "04-28-88" (?)]
The "Suedehead" promotional film was also included on a 6-track various artists promo videocassette also featuring videos by New Order, Wild Swans, Semi-Twang, Depeche Mode and Jerry Harrison. The videocassette was distributed in a brown leatherette clamshell case covered with transparent support for the computer printed contents card. Most copies have a bright orange/red round 'STEREO' sticker on the front. Information on the videocassette itself is needed.

USA video promo [?? #66]
A 14-track promo video compilation titled "Video Show #66" features the "Suedehead" promotional film alongside other material from artists such as Depeche Mode, Dale, Guns'n'Roses, Whitesnake, etc. Is it not clear whether or not Warner is involved with the production of this item. Additional information is needed.

USA video promo [ETV]
The "Suedehead" video was also included on a 15-track promo compilation also featuring material by the Sisters Of Mercy, Fields Of The Nephilim, the Triffids, the Grapes Of Wrath, etc. The date and/or catalogue number of this item is needed. The front of the video's beige insert shows mainly the track listing with ETV logo at the top. Information on the rest of the packaging is needed.

USA video promo [?? #720]
A video compilation numbered #720 and dated "6-18-88" features the videos for "Suedehead" and "Everyday Is Like Sunday, and perhaps more by other artists. Additional information is needed.

USA cd promo [A Certain Damage CMJ-CD-0005]
Volume 5 of the "A Certain Damage" series of promotional various artists compact discs features "Suedehead" alongside 16 other songs by other artists. The front artwork is a drawing of someone skydiving. The packaging appears to be a simple PVC sleeve. It is possible that this may have served to promote the release of the "Suedehead" single more than the "Viva Hate" album.

USA 2-sided promo flat
A 2-sided promo flat was sent to retail at the time of release of the album. Like most other flats, this is made of card and is the size of a vinyl LP sleeve. One side shows the album's vinyl variation of the artwork. The other side shows a profile image of Morrissey (also found in the cd booklet), with Morrissey's name printed sideways in the usual Viva Hate font, and black Sire and Reprise logos in the bottom left corner. View here.

USA promo flag
Sire or Warner appear to be responsible for the existence of this very unusual promo item. The flag is a rectangular silk-like fabric with "Viva Hate / Viva Morrissey" printed in red on it, in what appears to be Morrissey's handwriting. It is attached to a wooden stick.

USA promo poster (dimensions unknown)
View here. It has to be confirmed whether or not this is an official record company promo poster.

USA advert 25cm x 33cm (10" x 13")
View here

USA advert 28cm x 36cm (11" x 14")
View here (uncropped image needed)

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USA LP test pressing [Specialty 9 25699-1]
The American "Viva Hate" test pressing is circulated in a white die-cut card sleeve with perhaps some identification sticker on it (to be confirmed). The Specialty Records Corporation labels are off-white, they feature the company's logo at the top and printed lines below to be filled in with release information. In this particular case the handwritten information is the label ("Sire / Reprise"), title ("Viva Hate"), artist ("Morrissey") and catalogue number ("9 25699-1"). The date line was not filled in. It is expected that some sort of sheet with release information (track listing, credits) may be included inside (to be confirmed).

USA LP acetates [K-Disc Mastering 1-25699]
The American LP acetates come as a set of two, one for each side. The acetate for side two does not include bonus track "Hairdresser On Fire". They have white "K Disc Mastering" labels with, at the top, the usual printed company logo, Hollywood address and telephone number, above typed release information: "Morrissey", side letter, label ("W.B."), track listing and the date "1/25/88". The acetates are slipped in white sleeves with K Disc Mastering logo at the very top next to handwritten release information such as Morrissey's name and the catalogue number.

USA RIAA award
A few lucky collectors have managed to get their hands on an American "Viva Hate" gold disc. The award's content is displayed over a blue card background, inside a black frame with white mat. The album's cd artwork appears in the bottom left corner, a gold cassette in the top right corner, and a cd-sized gold disc with hologram RIAA logo in the bottom right corner. Painted over the glass are Morrissey's name in white and "Viva Hate" in gold. A gold plaque is fixed to the bottom segment of the white mat. The text on it states "Presented to (recipient's name) to commemorate the sale of more than 500,000 copies of the Sire Records cassette and C.D. Viva Hate".

USA review copy of aborted reissue [Warner Strategic Marketing / Sire / Rhino]
In 2004 Warner Strategic Marketing / Rhino worked on a tentative reissue programme of Morrissey's first five studio albums ("Viva Hate, "Bona Drag", "Kill Uncle", "Your Arsenal", "Vauxhall & I"). These plans were shelved, but not before review copies were sent to various people involved in the project. The "Viva Hate" review cd features the album's basic 12-song track listing (so excluding American bonus track "Hairdresser On Fire"), plus six bonus tracks: "I Know Very Well How I Got My Name" (acoustic version), "Please Help The Cause Against Loneliness" (demo), "Little Man, What Now" (acoustic), "Bengali In Platforms" (alternate version), "Lifeguard On Duty" (unreleased), "Hairdresser On Fire" (early version). The cd-r has a white paper label with printed information, including release identification at the top, Sire and Rhino logos at the bottom, and legal warnings on the left and at the bottom. The disc comes in a regular jewel case with clear tray. There is no front insert. The back white paper insert features the track listing, with Sire and Rhino logos at the bottom, next to a legal warning.

 

Yugoslavia LP [EMI Jugoton LSHMV 73232]
The Yugoslavia LP shows the usual LP artwork on the front, but of all the international editions of "Viva Hate", the general shade of the image on this one is the most blue and Morrissey's name is the most beige. The back of the sleeve looks like its British counterpart, without credits beneath the track listing but with additional catalogue number and Jugoton credits in black in the top right corner. The inner sleeve looks like the British one, but it is made of thick card and there is no catalogue number in the top right corner. The labels also look like the British ones but the Yugoslavian catalogue number was added on the left above the English one between parentheses, and the credits around the edge are by Jugoton Yugoslavia.

Yugoslavia cassette [EMI Jugoton CAHMV 9314]
The insert of the Yugoslavia cassette is made of very thin card. Of all the international cassette editions except for the EEC/Holland ones, it is the one that looks the most like its British counterpart, including the three extra panels and the reverse side with lyrics. The differences are the following: the shade of the front, spine and back is medium grey; the catalogue number on the spine was changed and has a Jugoton logo above it; Jugoton logo and credits are found on the reverse of the spine and a few lines of credits are printed on the reverse of the back flap. The cassette is made of black plastic. Its labels are orange paper ones with black text: Jugoton logo, catalogue number and credits on the left next to a dashed line, release identification at the top, two lines of credits at the bottom.

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Yugoslavia 1/4" production master tapes [Abbey Road LSHMV 73232]
This pair of 1/4" analogue production master tapes were made for Jugoton (the Yugoslavian label licensed to release Morrissey items back in 1988). They were very likely used to cut the LP and cassette described above. They would have been dubbed from the UK analogue production master (back in 1988 some record companies had upgraded to digital but some still required analogue). One tape includes the content from side A and the other that of side B. Each tape comes in a grey card slipcase with an Abbey Road information sticker on one side and a technical data printout sellotaped over the AGFA label on the other side. Both sides are filled with typewritten and handwritten information such as with the track listing, catalogue numbers and various technical mastering data.

 

(unknown) cassette [HMV TCCSD3787]
This unlicensed edition of unknown origin (perhaps Russia? Eastern Europe?) is modelled on the UK cassette. The insert is just like the UK one, but it does not unfold for credits and lyrics and its reverse is all black. The cassette is white with silver labels. The info on them is minimal: no track listing, just side numbers in black.